Rare 1969 Lincoln Continental Luggage Option
By Chris Dunn, Continental Comments magazine, March/April 2020
In September, 1980, when I purchased a 1969 Lincoln Continental sedan from the original owner, Robert Buttmi in Treasure Island, Florida, he told me the story of how he ordered the car from Carlisle Lincoln-Mercury in Clearwater, Florida with every available option including “new Town Car ultra-luxury interior option” and the matched set of luggage.
However, my purchase of the car in September, 1980 would not include the luggage as he wanted to keep this for their 1970 Mark III he bought new for his wife. Mr. and Mrs. Buttmi were so nice they said I could use the luggage set whenever I wanted to take it in the trunk to car shows, so I did take advantage of their offer once when I took the car to the Florida-Georgia Lincoln Car Show in St. Augustine, Florida in April, 1981.
We stayed in contact over the years and they knew I was interested in purchasing the luggage set. Mrs. Buttmi stopped driving the Mark III 10 years ago but son Doug kept it in running condition for short local trips in the neighborhood only. He called in August, 1999 to tell me that his dad had passed away in 1997 and his mom was ready to sell the Mark III and the luggage set along with it. I was able to purchase the set but passed on the Mark III for now. It was worth the 19 year wait as now I have this rare luggage set to display in the trunk of my mom and dad’s 1968 Lincoln Continental two door coupe. The 1969 Lincoln Continental brochure shows the 12-piece luggage set displayed on the ground in back of the trunk.

Willoughby was one of Lincoln’s many custom body builders dating back to the ‘20s. Willoughby stayed with conservative sedans, limousines and town cars. Prior to the K models Willoughby’s offerings were as conservative as Judkins. But with the K Willoughby’s tune changed. While the conservative limousine model was continued to the end it was overshadowed by the new more up to date Willoughby models. In 1934 Willoughby offered a new design, a Sport Sedan on a 145-inch wheelbase. This model was available again in 1935 and 1936 with about 15 cars built. The model had a low profile V-windshield and huge fastback, some would say “whaleback”. The Willoughby Sport Sedan was designed to transport two couples in utter splendor to the opera or theater. To this end there were four individually adjustable armchair seats. Solid Honduras mahogany or walnut was used as window moldings and in the elaborate console separating the rear compartment. Base woods were accented with rather loud and busy veneers and birds-eye maple. The partition cabinetry consisted of a combination writing desk and picnic table with locking wooden cabinets for bar equipment on either side.
The car was painted black, who knows when. When Jones decided to do a complete restoration under the black paint he found a creamy light green. Factory records revealed that the car was originally delivered with the chassis and body painted “Palm Beach Gray” which was a light gray-green. But under this color was found a darker green on both the body and chassis, and this matched another factory color called “Laurel Green”. In all probability Lincoln took the body from Willoughby in white prime and painted it and the chassis in the darker green. Quite likely the original buyer specified the lighter green so the body and chassis were repainted. Lincoln factory records in the Ford Archives show the car as body type 421, 12-7808, color Palm Beach Gray and Trim labeled Special. The number 421 is the Willoughby Sport Sedan as designated by Lincoln. The Special meant in this case wool broadcloth upholstery with contrasting leather piping and Super Wilton carpeting. The cushions of the seats are eider-down-filled making them more like sofas than car seats. Both the front and back seats are adjustable. The bottom and back seat cushions are split. The back seat back cushion folds down for access to the trunk. When the back seats are adjusted out, it’s like sitting in a recliner. A switch just below the rear window allows the trunk light to be turned on. The trunk light also comes on when the deck lid is opened.
This car of course has the famous Willoughby Sport Sedan mahogany partition cabinet/console with its writing desk and a cabinet on each side. “His” and “Her” vanity cases are incorporated into the quarter panels and have indirect lighting and beveled mirrors. While many other Willoughby Sport Sedans were trimmed with bird’s eye maple, this car has only mahogany inlays in a mahogany background. The door and window moldings are also finished in mahogany with mahogany inlays making this interior a bit conservative by Willoughby Sport Sedan standards.
Driving Impressions