Mysterious 1954 Lincoln Show Car Reappears
Mysterious 1954 Lincoln Show Car Reappears
by Tim Howley
Originally published in the March-April 2004 issue of Continental Comments (Issue # 257).
In about 1980, while driving through the Point Loma section of San Diego, I happened on a custom 1954 Lincoln Capri coupe at a service station. I was told that it was originally a 1954 Lincoln factory show car, and I was given the name of the owner who was in the construction business. He had no interest in collector cars, only in selling this Lincoln for an outrageous price, which, as I recall, was something like $10,000. I have since lost his name and address. Now I receive information from Sonny Gray in Houston, Texas, that the car has surfaced and belongs to David Schurmann, also living in Houston. Unfortunately, the car has deteriorated much since I last saw it over 20 years ago.
According to correspondence from Sonny Gray, the car’s VIN plate reads “54WA 5004H#.. .then.. .BS 60A SPECSPEC-K-1-86.” The car came to Texas from San Diego in about 1983, as best as can be determined by a key chain advertisement. A receipt was found for a battery purchased in Arizona in 1983, indicating its final trip east to Texas. Evidently, the car was abandoned and left derelict in Texas. According to information from the garage/salvage yard seller, the auto was stored in a bam by an older couple, and then eventually moved outside before the building collapsed. The car then sat outside deteriorating for a lengthy period. Then the garage/salvage yard owner bought the car and eventually sold it to David Schurmann.
The car is totally complete and intact, and the body is straight with no rust, except for much surface rust. There are only two dings in the stainless trim. There is no Capri nomenclature on the exterior, only on the instrument panel. Old
Kelsey-Hayes wire wheels and a Continental kit have probably been on the car since new. All the chrome needs replating, including the wire wheels. The car is sadly in need of paint and a new interior. The car does not roll freely, and the engine is seized.
There are quite a few clues that indicate this was a factory customized job for the 1954 show circuit. 1. The factory data plate reads “SPEC/SPEC” in the area indicating “color” and “upholstery” on standard models. 2. All interior metal garnish trim is gold plated. This includes screws for the windshield and back window trim, the trim itself, horn ring, switch surrounds, power window surrounds, step shields, and front seat base, etc. 3. The instrument panel, window arm rests, and wide metal trim between the headliner and side windows are painted a metallic pearl. 4. The upholstery is silk in red and white with gold piping. The white sections have a heavy scroll floral embroidering. The red areas on the seats are pleated with gold piping. The headliner is white silk. 5. The car originally had plush white carpeting. This is evident in the area visible when the front seats are tilted forward for rear passenger entry and exit. The front seat now has an aftermarket seat cover. The rear seat does not have a cover. 6. Door lock mechanisms and striker plates are chrome plated.
Some other indications of the car’s possible show status are the following: the trunk lip at the base has a professionally designed and installed shelf with an opening for the locking mechanism; there is a professionally designed and installed plaque on the area below the left side of the trunk; this is body mounted; the plaque is the Lincoln Knight’s bust within total shields; the design is divided into four sections with a single initial within each section; and the Initials are “S V G M” .
The color is difficult to determine as it is so badly faded and there is so much surface rust. But, it appears that the original color on the firewall was that very rare chartreuse which Lincoln offered in 1953-54. But the bottom of the firewall has been painted black, and the color under the rocker panel moldings appears to be a flat medium green so popular in 1954. Then the entire car was painted a pearlescent white with a green tint, but the only none faded portion of that color is on the underside of the trunk lid. Then the car appears to have been repainted again. The car is heavily undercoated. Recesses around the headlights have been painted body color. The paint is so badly cracked and shrinking it looks like the bottom of a dry lake bed.
A sedan customized something like this was the Maharaja, a 1953 Lincoln Capri done up for Ford’s 50th Anniversary and the 1953 auto shows. That car was painted gold with gold trim, and with an interior not unlike this 1954 Capri coupe. Ford also did up a pearlescent white 1953 Lincoln convertible with gold trim. There were more custom Lincoln show cars in 1955. At the time. Lincoln tended to put special paint and trim jobs on stock Lincolns, and later many of these cars were sold to friends of the Ford Motor Company. Several such cars have appeared in Continental Comments and other publications, but there seems to be no record of this one.
Could this car be a missing 1954 Lincoln-Mercury show car, and, if so, how did it get to San Diego, and then to Texas?
			
					
							
Soon, dozens of Ford people were on their way to England, with assignments of one to two years, long hours, and hard work preparing the new Town Car for “Job 1.” ” Job 1″ is automotive parlance for the first production vehicle of that model series.
Friday morning, first thing, I reported to Gale’s office. His secretary, with a sweep of her arm, directed me into his inner office. Seated, I told him I was available, I would go. At that, he turned and asked his secretary to connect him with the studio in Worthing. She must have had them on hold, as he immediately started the conversation with the Manager in England without a hello or any pleasantries. He directed the two Managers to, “Be in my office first thing Monday morning!” and the call was ended. Now the urgency began to really sink in.
That very first night we worked until 9:00 right along side of the modelers, which I was told they appreciated. I made my own quarter panel templates, went to the board, and quickly surfaced the rear quarters to cover the trunk floor with the required clearances. By 9:00 the next morning we had the rear fenders finished.
The cube review would be conducted by Press Patterns in Nuneaton, near Coventry, as they had the contract to fabricate the die models. It was 150 miles to Nuneaton, but with the problems we faced, it might as well have been a million miles away.
Design intent was to have window moldings that were as smooth as possible, for the most flush condition possible. The molding supplier said they could only manufacture them with a vulcanized patch in the corners. This being a new design, a new direction for window design and construction, you find you must listen to the guy who is going to make it. Still I was not happy with the window moldings with the 3 to 3 millimeter lumps in each corner. The new Taurus and Sable were still quite new, and two of them were in the hallway just outside of the studio. For some reason, I decided to examine them. One had the required patches (it was built in Chicago) while the other had the smooth surface we desired (it was built in Atlanta), but both were from the same manufacturer. We set up a meeting, and we got smooth moldings, but no apology from the supplier. Why that company’s representative did not go the extra mile for a vehicle of the class of the Town Car and make sure it maintained the design intent I’ll never know.
Some readers may be wondering why a vinyl roof option was not offered. We designed one, and Arvin Industries in Columbus, Indiana, was to produce them. I thought it was a good looking option, not my cup of tea, but it looked good. It was a three piece design with appliques on each rear door and a cap on the roof. B&A assembled one on a prototype with the roof option in silver vinyl and installed on a maroon body (that combination looked horrid). Someone parked it in the Design Center courtyard shortly before Lew Veraldi, vice president of Product Development, walked across the courtyard with a cadre of assistants close behind. I’m told he stopped, looked at the FN-36, studied it and then announced, “I don’t want to see a Town Car with a vinyl roof.” The next thing we knew there was no vinyl roof option. It even  disappeared from the product assumption book, which outlines each and every feature for the vehicle. Lincoln lost control of the vinyl roof design, and a sizeable profit went to the dealers who did it themselves, sometimes not too wisely.
							

We arrived Thursday evening in Palm Springs and truly enjoyed the weekend with so many LCOC friends that we hadn’t seen since the San Diego meet in 2015.  We participated in a tour and lunch with the club on Friday morning before driving to my grandparents’ house in Palm Desert.  They are long gone and yet it was very special for me to photograph Connie in the driveway of their former home, the photo of them on the back seat as always.
							



							

Meanwhile, I found a ’60 coupe, perfect, 50,000 miles, white with tan leather, a/c, power lube, it had everything. The price? $600. My wife borrowed most of the money from my grandmother and wired it to me. I persuaded her to get on the bus to join me for the weekend ride home. Reluctantly, she agreed. In the ensuing few days, I discovered that the generator was fried. Plus, it was an expensive Delco, used on a few a/c equipped ‘60s. No matter, I could manage the 250 mile drive on the battery, if I was careful. I picked her up Friday afternoon at the bus station and she admitted that the car was beautiful. I said, “Let’s go!” I tore out and got on the road. It was warm and she wondered about the a/c. I commented that, with the breezeway window, you hardly needed it. The first clouds of doubt crossed her previously unwrinkled face. We got to Richmond and, since she hadn’t eaten since morning and we were retracing her route, dinner was a must. Unfortunately, dinner would eat into daylight. I knew a restaurant that would be just perfect. It was next to an Esso station. I gallantly dropped her off at the door, waited until she went in and left the car at the station with instructions to charge the hell out of the battery. After dinner, I got the car, met her at the door and continued on. As dusk became night, she wondered why I didn’t turn on the lights. Eventually, I did. We made it to the house in Baltimore (thank God for 90 pound batteries) and went in to see the folks. I told dad to look out the window. There were two of them. He was not thrilled.
							




