Originally published in the May-June 2025 Lincoln and Continental Comments magazine (Issue # 384)
Submitted by Elayne Bendel
An exciting new website partnership between LCOC and Lands’ End Outfitters is offering LCOC logo merchandise to all our members just in time for this year’s car show season! Who wouldn’t want to show off their brand-new LCOC jacket, shirt, sweater, hoodie, cap, or accessory?
Thanks to an initiative by LCOC member Hal Reniger, LCOC National has approved the arrangement and created a link to an LCOC club website at Lands’ End that offers dozens of items for purchase.
Founded more than 60 years ago, Lands’ End, Inc. is a classic American lifestyle brand. The company is a leading digital retailer of solution-based apparel, swimwear, outerwear, accessories, footwear, home products, and uniforms for businesses, schools, and clubs through the Outfitters distribution channel.
Product focus has shifted significantly over the years, but they continue to adhere to their founder’s motto as a guiding principle: “Take care of the customer, take care of the employee, and the rest will take care of itself.”
For LCOC, both men’s and women’s clothing are offered, along with accessories, including BBQ aprons, scarves, belts, and ties. clothing includes a wide variety of shirts, jackets, sweaters, pants, scrubs, and caps. A number of men’s and women’s styles in various sizes and colors are part of the website’s initial offering.
There is a lot to choose from on the LCOC Lands’ End website, and over time, we expect the selection to grow as more members discover and purchase their LCOC merchandise.
Website items are displayed minus the LCOC logo. Once color, size, and style are selected, the LCOC logo may be added for a small added charge. Discounts are offered for some items that can offset the added cost of the embroidered patch logo. Some sample items from the website are shown in this article. Numerous jacket styles and colors are available for purchase.
How to access the LCOC/Lands’ End website
- To access the site and begin shopping just log in to the Members Area on the lcoc.org home page or click here.
- After logging in, click the Visit the Lands’ End Outfitters LCOC Merchandise Website button at the top of the page.
- Once inside the website, click Sign In on the upper right of the page, create your personal account and then begin shopping. You may save your username and password for future use and ease of log-in. To begin shopping, choose from Men’s or Women’s styles. Some items are unisex. Click the Add Logo button to add the LCOC patch to your item and then Choose Location to position the patch on your item before placing it in the cart. The embroidered logo is three inches in diameter.
These are just a few of the great new LCOC logo products you can now buy from Lands’ End. From men’s and women’s shirts, to jackets, even ties and other accessories, you can now go everywhere in Lincoln style. Order yours today!
