Originally published in the November-December 2004 (# 261) issue of Lincoln & Continental Comments magazine.
This was a letter mailed in to the Editor by Steven Erler of Pasadena, California.

Being an avid Lincoln lover and collector, and a member of LCOC since 1974,1 am pleased to share my latest acquisition, and ask for the club’s assistance.

Last month, I was fortunate enough to purchase a 1988 Mark VII LSC convertible converted by Couch Builders, Ltd. in Florida. I have tried several avenues to secure information on the number of these cars produced, however, the company, itself, although pleasant, is rather vague on the actual production figures.

I have learned from other sources that there were between 120 and 150 Mark VII conversions done between 1984 and 1992. However, I do not have the exact breakdown of how many were made each year, or how many were LSC editions. If there is a member who can provide assistance with this issue, I would be appreciative.

For your viewing pleasure I have enclosed photos of the car. At the point of purchase and since I have have given the car “fine tuning”. The car originally spent most of its life in Coral Gables, Florida. When the original owner passed away in the late ’90s, the car was sent back to Oak Park, Illinois, to be stored at the family compound. It was then sold to a family friend, a young Chicago attorney, who used the car during the sunny season, and stored it the rest of the time. The new owner’s passion, however, was for Corvettes, so the car did not receive the attention it so rightfully deserved. Wanting to purchase another exotic car, the attorney put the car up for sale. Lucky me!

The car was put on Collector Cars.com about the time I was looking for a summer hobby and another unique Lincoln to add to my stable. I flew back to Chicago in June to look at the car, and realized it was just that, a unique and beautiful Lincoln looking for a good home and someone to appreciate her. I made an offer that was accepted, and the car was delivered to me in Pasadena, California, one week later.

The car is Raven Black with a maroon leather interior, and is fully loaded. The overall condition is outstanding, once a good cleaning, leather treatment, and a coat of polish have been applied. She has just 62,000 miles, and has checked out very well mechanically. I replaced the original Titanium LSC rims with the later, and brighter BBS rims, to give the car the “pop” it really needed. Having the lower trim removed to add the ground effects package during conversion, the car lacked a sparkle that the BBS rims added. In addition, I added a double red pin stripe. The LSC logo and Lincoln Star had originally been placed on fabric and stitched to the convertible top, However, the years have made them look somewhat tired and discolored. I decided to remove the fabric logos from the top, and added the LSC metal script directly under where the original had been. This, too, added a little dazzle to the car.

Originally published in the November-December 2004 (# 261) issue of Lincoln & Continental Comments magazine.

From the time Ford took over Lincoln in February, 1922, Lincoln advertising has always been as stylish as the cars. That is because Edsel Ford was a highly creative person, and he knew that good automobile advertising was an art form. See the famous 1923 Jordan ad, Somewhere West of Laramie compared to the interesting but conservative introductory 1921 Lincoln ad written for the Saturday Evening Post in 1920 by Henry M. Leland, and reprinted in the last issue of Continental Comments.

In the twenties, Lincoln had beautiful four-color ads with tropical birds in the background painted by famous illustrators of the day. The cars were portrayed in beautiful, brilliant colors, With the coming of the Lincoln-Zephyr in 1936, Lincoln pioneered four-color photography. Lincoln was not the first automobile manufacturer to use color photography, but they carried it to new heights. Remember, Edsel Ford, himself, was by all accounts a very good photographer.

In the late forties, with Edsel gone, Lincoln went back to illustrations, and went through kind of a ho-hum advertising period with the campaign slogan Nothing Could Be Finer. Even the 1949-51 Lincoln advertising showed nothing much better than the competition was doing.

Then for 1952, Lincoln came out with an all new car with an ohv V-8 engine and very contemporary styling. Their advertising theme was Designed for Modern Living which showed how well Lincoln fit in with the finest lifestyles of the time. (See the following two pages.) Brochures were an interesting combination of illustrations and photography. In the brochure Luxury With a Modern Outlook on two of the following pages, only the instrument panel is a photograph. All of the other illustrations are artwork, but you would never know it. One of the brochures, Modern Woman, is aimed exclusively at women. Advertising to women was carried to the extreme with Julia Meade on The Ed Sullivan Show, which was sponsored by Lincoln-Mercury. In Continental Comments #259, Bob Blevins, Yuma, Arizona, shared with us some of his Lincoln advertising illustrations of 1952. He sent us so many advertisements and brochures, we could not even begin to use all of them in that issue. So, here again is more 1952 Lincoln advertising from the Bob Blevins collection. Thanks for your fine contributions, Bob.

WEBMASTER’S NOTE:  The above two images would appear as one in the magazine on opposing pages.  In the interest of viewability, I have posted each page separately on this web page.

Originally published in the May-June 2009  (# 288) issue of Lincoln & Continental Comments magazine.
Photos by John Walcek and Tim Howley

Eight Continental Mark IIs were entered at the 2008 Western National Meet in Irvine, California, in October, 2008, which has to be a record for Mark IIs at any national meet in recent years and may be an all time record.

Doctor Richard and Carolyn Gray, Tiburon, California, entered a Naiad Green (light green) 1956 Mark II. They purchased the car in 1989 in Riverside from the widow of the original owner. The car was originally purchased in Lodi, California. The original owner was a general doctor in Lodi who went on to become a radiologist training in Portland, Oregon, and stayed on in Portland after his training. Within a few years he became very well known and invented the heart catherization technique used today by cardiologists worldwide in doing angeograms for coronary artery blockage. He invented the catherators that are still used today and they bear his name, Melvin Judkins. Since Richard Gray is a cardiologist he has a special interest in the car. In about 1970, Dr. Jenkins moved back to Loma Linda where he had gone to medical school and became a professor there. When the Grays bought the car it had not been running in many years and the last license on it was Oregon in 1973. The car now has 76,000 miles.

Dr. Richard and Carolyn Gray with their 1956 Continental Mark II

Recently, the Grays had the car dismantled and the paint totally stripped. After extensive body preparation the car was repainted to the original color. The interior, including the carpet, is still original as is most of the trim. Only the bumpers were replated. The engine has been out of the car three times. The valves, rings, and bearings were replaced but the cylinders were not rebored. Every time the engine went back in something else wrong was found. By the way, on these cars you have to remove both the engine and transmission together. Even after the Irvine Meet the transmission required more work, but at last everything is working now and the car is magnificent.

Tom Spiel with his 1957 Continental Mark II

Tom Spiel from Riverside entered a 1957 Mark II that was originally owned by Mike Todd and was featured in Lincoln and Continental Comments #275. It is serial number C56T3978 and was approximately the 11th from the last Mark II built and was probably built in August, 1957. The body color is Lucite Medium Grey Iridescent with a special deep red interior. Tom bought the car in very rough condition in 1969, had the car restored in 1971, and then re-restored in 1998. This second restoration took two years with Tom’s restorer Robbie Rash working on it full time. The car won a Lincoln Trophy in Irvine. Tom also owns a gold Mark II which was not shown in Irvine.

Norm Hoskins with his 1956 Continental Mark II

Norm and Nancy Hoskins, Yorba Linda, California, entered a 1956 Continental Mark II that was built August 13, 1955, making it, Norm believes, the 175th Mark II built. The color is Briar Brown Iridescent, a deep bronze metallic. It was originally sold to a Doctor Robert Engler in Helena, Montana. The doctor owned the car for many years, then sold it to somebody in Orange County. A speculator bought it from him and Norm bought the car from the speculator. When Norm bought the car it had the original paint, chrome, and tom upholstery. Norm took the car all the way down to the frame which is no easy task on a Mark II. Everything has been rebuilt including the engine and transmission. The restoration took 28 months. The odometer now shows 24,000 miles, which Norm believes to be 124,000. Norm is Director of the Western Region.

U.S. Congressman John Campbell with his 1956 Continental Mark II

U.S. Congressman John Campbell from the 48th District in California entered a 1956 Continental Mark II serial number C56C2516. He writes the following about the car.

“I have conflicting information on the original selling dealer and owner of the car. The Biche family, William and Mark, who owned the car for nearly 20 years from 1978 until 2006, say that the car was built on Jan 23, 1956 and was shipped to Harris Miller Lincoln-Mercury in the Bronx, New York, for delivery to its first owner Michael Swartz. This information was apparently obtained from The Continental Mark II Encyclopedia. However, I recently obtained the car’s production order from the Henry Ford Museum (through the ad in Lincoln and Continental Comments) and it shows the car as having been shipped to L&M Motor Sales in Glen Cove, New York, for delivery under a customer order from Mario Giardino. I’m not sure which is correct although I suspect the museum information is more reliable. I would think that 1/23/56 would be too early a build date for car #2516.

Admiring Campbell’s engine compartment.

Anyway, the car was clearly originally purchased in New York state. The second owner is unknown after which the car apparently came into the possession of one Ralph Ruoff in Rochester, New York, around 1975. William Biche (who I believe was director of a Lincoln and Continental Owners Club region on the east coast) purchased the car on 10/25/78 for $3,500. He proceeded to do a frame off restoration (done between 1994 and 1999) and the car won LCOC primary, senior, and William Clay Ford Trophy awards in 1999 and 2000. The Biche’s did not drive the car much according to their records. They only put 1,029 miles on the car between 1978 and when I bought it in May of 2008. That’s only 34 miles per year! I have already put another thousand miles on it in less than one year in my ownership. The car now has just over 65,000 original miles. I purchased the car from a dealer, Hyman Ltd., in St. Louis, Missouri. My understanding is that my purchase was the car’s first trip west of the Mississippi.

Diane and Keith Johnson with their 1956 Continental Mark II Parade Car.

Because the restoration now has a few years on it, and because the car had not been driven much in 30 years, I am in the process of freshening the restoration and doing a complete run through of all mechanicals, which need quite a bit of work, to make the car one I can drive and enjoy frequently and reliably.

The car is Cobalt Blue Iridescent Deep Blue (Code 02) with Light Blue Biscuits and Medium Blue Bolsters (Code 1A1A). Biche’s information is that there were only 124 cars built with this exterior color, 31 with this exterior/interior combination, and 16 identical to this one (no A/C or bumper guards).

John Boccardo’s 1956 Continental Mark II.

I have loved Mark IIs since I was a little kid and have always considered them a timeless and iconic design. Before entering politics, I was in the car dealership business for 25 years and was a Lincoln-Mercury dealer in Anaheim, California, for a short time in the early 1990s. I look forward to many years with the LCOC and this car!”

Keith and Diane Johnson’s Cobalt Blue Iridescent 1956 convertible is not really a convertible. It is a parade car made from a parts car that at one time was owned by the late Charles Faye. The roof was badly rotted because there had been a vinyl top. So Keith cut off the top. The car was very good mechanically but everything was gone through. The interior is all vinyl. Keith owns an auto body shop and lives in Calabasas, California.

David Sutliff’s 1956 Continental Mark II.

John Boccardo, Palm Springs, California, who entered a Medium Gray 1956 Continental Mark II at Irvine was unavailable to tell us about the car. David Sutliff, Burley, Idaho, entered a White Lucite 1956 Continental Mark II. His story could not be completed by the time of publication. Christopher Cimarusti, Manalapan, New Jersey, who entered a black 1956 Mark II at Irvine, has written a separate story about his car.