Lincoln Continental – The Lost Years

Lincoln Continental – The Lost Years

Above Photo:  A proposed 1949 Lincoln Continental Convertible. Photo courtesy National Automotive History Collection, Detroit Public Library

Lincoln Continental – The Lost Years

by Jim Farrell

Originally published in the November-December 1996 issue of Continental Comments (Issue # 213).

The last of the HV-12 Continentals, a 1948 coupe, came off the assembly line at the old Lincoln plant in late March, 1948. By that time, it was known there would be no 1949 Lincoln Continental. Ernest Breech, hired by Henry Ford II to teach him how to turn a floundering automobile manufacturing company around, thought it best to concentrate the limited resources available on new Fords, Mercurys and Lincolns that could be built on the assembly line, sell in maximum numbers and presumably make Ford Motor Co. a healthy profit. Any new, limited in number Continentals that bought prestige at a loss would have to wait until finances at Ford Motor Co. could be rebuilt. In hindsight, it was a wise decision, but in the years before the Mark II was built, the idea of a new Continental was never far from the corporate consciousness at Ford Motor Co.

A proposed 1949 Lincoln Cosmopolitan two-door with a Continental touch . A car similar to this became the Lincoln Cosmopolitan Capri. Photo courtesy National Automotive History Collection, Detroit Public Library.

With the introduction of the 1949 Lincolns and Cosmopolitans in April, 1948, the buying public started to write to Mr. Ford and Mr. Breech taking exception to the lack of a Continental in the Ford Motor Co. new car lineup. Over the next few years, the letters kept coming. That type of loyalty helped create a belief at all levels of the Company that sooner rather than later the Continental would be reborn. In mid-1952, planning began in earnest for a new Continental which was eventually introduced in late 1955 as a ‘56 model.

By mid-1953, the new Continental Mark II had been designed and a full sized clay model built. On July 7, 1953, the final go ahead was given to build a new Continental Mark II, and in October, 1954, the first public announcement of the forthcoming Mark II was made at a Lincoln Continental Owners Club national meet hosted by William Clay Ford at Greenfield Village, Dearborn, Michigan. The Mark II was introduced to the public October 22, 1955, seven and a half years after the last HV-12 Lincoln Continental.

The development of the Mark II has been well documented, but attempts to produce other Continentals after the demise of the HV-12 Lincoln Continental and before the birth of the Mark II remain sketchy, at best. Bill Schmidt, who in 1945 became head of the Lincoln Design Studio did a rendering of a proposed 1949 Continental that has survived and is now in the Henry Ford Museum. That rendering, done in 1945, shows the heritage of the 1946-48 Continental. Reportedly, in 1945-46 there was even a full sized clay model of a proposed 1949 Continental made. Bob Gregorie, head of the Ford design studio at the time, says that the clay of the proposed 1949 Continental was so ungainly, it was quickly destroyed.

Another reason given for the lack of a Continental in the 1949 Ford Motor Co. lineup was the supposed inability to adapt the design of the “bathtub” 1949 Lincoln to a Continental using the same body structure. (Whether that’s true or not, bathroom fixtures had nothing to do with the design of the 1949 Lincoln. The strongest influence on the design of the ‘49 Lincoln was contemporary aircraft, especially the planes developed just before and during World War II. If there’s a specific plane that influenced the look of the ‘49 Lincoln, a good candidate is the C-56, known by its civilian designation as the L 749A Super Constellation. It first flew in 1943, the same year the close-to-final design of the ‘49 Cosmopolitan was transformed into clay.)

Another blue sky rendering o f a proposed 1949 Continental.

Surprisingly, this one is a four-door sedan. The rendering is not attributed to a particular designer, is unsigned and is attributed in Archives’ records to “Ford Motor Co.”. According to Mr. Gregorie, this drawing was done after he left. (Gregorie’s resignation was official December 31, 1946, but his last day at the Design Center was approximately two weeks earlier.) John Najjar, a designer at Ford at the time believes the drawing to be the work of a design apprentice done to show his mentor what he could do. Absent the skylight type second windshield, (typical of some earlier Brunn built custom bodies) the Continental shown in the drawing is probably representative of what was being proposed at the time and fairly close to what the proposed 1949 Continental would have looked like if built. There are no known photographs of the full size clay model of the proposed ‘49 Continental Gregorie says was destroyed.

Between 1945 and as late as May, 1947 designers were trying to figure out a way of designing a ‘49 Lincoln Cosmopolitan that had a trim scheme similar to the Continental. The built-in continental kit, the pronounced back fender line, the extra side trim and the fabric roof on models photographed in May, 1947 were considered as trim variations on the ‘49 Lincoln Cosmopolitan so it could borrow a little of the luster of the discontinued Continental. (Luckily, the fin in the center of the trunk never made it out of the design studio on any car!)

From the Collection o f Henry Ford Museum and Greenfield Village.

Although the fabric top was later used on ‘50 and ‘51 Lincoln Lidos and ‘50 and ‘51 Cosmopolitan Capris, nothing in the 1949 Lincoln lineup reminded the buyer of the Continental. It was apparently thought best to make a clean break—at least for the time being.

A proposed 1951 Continental was done in clay in about 1949. It has few, if any of the traditional Continental design cues and looks something like a DeSoto.

In about 1950 a design for a proposed ‘52 Continental was also translated into clay. The proposed ‘52 Continental has the traditional long hood/short deck look of the original Continental and more importantly looks something like a Continental. It also has the same blind “C” pillar area as was used on the Mark II and the Thunderbird. It’s probably not possible now to determine how seriously these Continental proposals were considered, but they do indicate the Continental was not forgotten after 1949.

In 1950 or’51, the design studio also began work on the Continental 195X. It was introduced early in 1952 as a show car and it was hinted strongly that it might soon be built as the new Continental. As soon as it was decided to build the Mark II, the name of the Continental 195X was changed to the Ford X-100. When the X-100 was reintroduced to the public in 1953 at Ford’s 50th Anniversary celebrations, it was emphasized that it would not be produced and that it was not a new Continental.

 

The pictures of the proposed ‘51 and ‘52 Continentals and the Continental 195X give us an idea of what stylists at the Ford Design Center had in mind if the go ahead had been given to add a Continental to the new car lineup between 1949 and 1952. Different designs were being considered, including non-sporty four-door sedans. It’s likely that after the decision was made not to build a 1949 Continental, it was also decided that any new Continental built would have a separate body rather than share body panels with the regular production Lincoln. Judging from the pictures, the decision to build a separate Continental, not based on the production Lincoln, was made several years before the Mark II project got under way.

Since the Mark II, all Continentals and Mark series Lincolns have shared running gear, but unlike the HV-12 Continental, they have not shared their body panels with production Lincolns, even if modified. The accompanying photographs of the the full-size fiberglass Mark II model show how much different the new Mark II was from the original HV-12 Continental and from the design proposals that came in between. Although the Mark II was meant to pay homage to the Continental, it was no longer even called a Lincoln. The progression of design is apparent, but more so are the differences.

White House Lincoln becomes a new California Landmark at Nixon Library

White House Lincoln becomes a new California Landmark at Nixon Library

Above Photo:  This White House Lincoln Continental Limousine was delivered to President Johnson in October, 1968 and continued to serve Presidents Nixon, Ford, and Carter.  It was retired from White House service in April, 1978.

White House Lincoln becomes a new California Landmark at Nixon Library

by (uncredited)

Originally published in the November-December 1996 issue of Continental Comments (Issue # 213).

The Richard Nixon Lincoln which carried the 37th President to Russia and China, came home to him in Yorba Linda, California on August 26. It will now stand in the Nixon Library & Birthplace as a symbol of power and peace. Actually, this late 1967 model with a ‘69 grille also served Presidents Johnson, Ford and Carter, but it is for Nixon’s administration that it is best remembered.

A ceremony installing this Lincoln in the Library was attended by LCOC Vice President Elect Cal Beauregard who was instrumental in getting the limo out of storage and into the Library, and by former LCOC President Walt Rhea. Several years ago, Beauregard drove the limo to an Eastern National Meet in Delroy, Ohio with former LCOC President L. Dale Schaffer in the President’s seat.

The Presidential limo had a busy trip across the country from Michigan to California, making its second to last stop at the Republican National Convention in San Diego where it was inspected by Bob Dole. The vehicle was then driven by the Secret Service accompanied by police motorcycle escorts to the front steps of the Nixon Library and the keys were given to the Library by Peter J. Pestillo, Ford’s Executive Vice President of Corporate relations.

It carried President Nixon 50,000 miles. It was a world symbol of U.S. strength and leadership for a decade. Now the Presidential Limousine most associated with Nixon, Watergate and historic peace negotiations, comes to rest in Yorba Linda.

“This is a genuine piece of U.S. history and a very impressive symbol of the American Presidency, having transported four First Families, plus countless heads of states, consular members and other dignitaries— including Pope Paul VI,” said John H. Taylor, Executive Director of the Richard Nixon Library & Birthplace Foundation in Yorba Linda, California.

After a widely attended public ceremony, the limo is now on display at the library as part of Nixon’s impressive life in politics.

The Presidential Limo was retired in 1978 during the Carter Administration and returned to Ford for storage and occasional display. Earlier this year, the Ford Motor Company decided to restore the car and donate it to the Nixon Library.

During its 10 years of service, this historic Lincoln went all over the world—32 countries in all.

It carries more than 4,000 pounds of armor plating, has bulletproof glass and a bubble top that is said to be thicker than the protective cockpit of an F-16 fighter plane. It was the first Presidential limousine built from the ground up after the Kennedy assassination in a 1961 Lincoln Presidential limousine. The Ford Motor Company spent an estimated half-a-million-dollars to built it, then leased it to the White House for a dollar-a-year. The vehicle will remain on display in the garden next to Nixon’s boyhood home until a permanent indoor location is chosen.

Bob Thomas and the Confessions of an Automobile Stylist

Bob Thomas and the Confessions of an Automobile Stylist

Above Photo:  Bob Thomas, Harley Copp and John Reinhart at the rear of the fiberglass styling model of the Continental Mark II complete with interior.  Spring, 1954.

Bob Thomas and the Confessions of an Automobile Stylist

by Tim Howley (Editor’s Corner)

Originally published in the September-October 1996 issue of Continental Comments (Issue # 212).

Anybody who is a student of the Continental Mark II should be familiar with the name of Bob Thomas, one of the principal architects of that milestone automobile. Thomas was descended from the McGuffeys who wrote the McGuffey Reader. Senior Henry Ford’s interest in the McGuffey Reader prompted him to call young Bob to Greenfield Village. There Ford personally offered him a job as a guide, draftsman and artist. Later Bob was hired as an apprentice in the original Ford styling department in 1937. This put him at that point in history when and where the original Lincoln Continental Cabriolet was styled in 1938. He is the only stylist who worked on the three famous Continentals—the 1940, v1956 and 1961.

In 1939, Thomas moved over to Hudson styling and then went into the Army. After the war, he worked for GM styling, then returned to Ford in 1947 to get in on the tail end of the 1949 Ford design project. When they draped it with chrome to create the 1950 Ford Crestliner, Bob got so mad he defected to Nash. Then he returned in 1952 as a key member of the Continental Mark II design team. He remained in Ford styling until his retirement in 1974. Few stylists have a career that compares to this one. Today, Bob is anything but retired in San Diego, California. He teaches piano, plays musical instruments and makes videos on collector car shows for public access television. He has written two books, or should I say one book, now with a major revision. Confessions of an Automotive Stylist, published in 1984, is about Bob and his life and many years in automobile styling. The recently revised book is more about the remarkable people he met during a career that spanned four decades.

He talks about Harley Earl who he says, “Scared the hell out of everybody he came in contact with, even me”. He says that even though Earl didn’t lift a pencil to design cars he is the father of American Automobile styling. He talks about Bob Gregorie and his incredible relationship with Edsel Ford that produced those amazing Ford designs of the late ‘30s. A staff of only about 25 people designed Ford cars and trucks, Mercurys, Lincolns and the Lincoln Continental. This included stylists, clay modelers, assistants and apprentices. He remembers Frank Spring who was the head of Hudson styling. He also remembers Bill Mitchell who followed Harley Earl at GM. He remembers Gordon Buehrig who was chief body engineer on the Continental Mark II. But most of all, he warmly remembers John Reinhart who was the Continental Mark II chief stylist. Reinhart and Thomas ate together, traveled to Europe together, drank together, and burned midnight oil together to take the Mark II from rough sketches to reality. The book is a must for every Mark II enthusiast, if for no other reason, to gain keen personal, often tearful insights into the heartbreaking Mark II story.

But this book is hardly limited to the Mark II saga. Take, for example, the 1949 Ford. At Hudson in the late ‘30s there was a fellow named Dick Caleal. He dressed like Raymond Loewy and smoked 25 cent cigars. He was more of a promoter than a designer. Well, as fate would have it, Caleal got involved with George Walker in the ‘49 Ford styling project. The design, prepared by Studebaker stylists moonlighting, was delivered by Caleal to Ford, and was picked over Ford’s own in-house presentation. Ever since, Caleal has taken credit for the ‘49 Ford. Thomas sets the record straight, telling how much Joe Oros and Elwood Engel refined that design to bring Caleal’s cigar smoke into a production reality. It is insights like this that make the revised Thomas book such enjoyable reading, and there are dozens of unique and humerous stories told here.

I won’t try to chronicle all of them. The Mark II story is the most fascinating of all because it represents the high point in Bob Thomas’ career, and it is told so compellingly. Thomas deplores the cars of what he calls “the crazy ‘50s,” when anything went and stylists blasted off for the moon in rockets. Harley Earl was in his age of golden gorp thrown on with a trowl. Virgil Exner over at Chrysler gave the world the highest fin and Earl made the fin high camp. Detroit styling went nuts.

At the newly created Special Products Division of the Ford Motor Company cooler heads prevailed to create the Continental Mark II, one of the great classic designs from a totally befuddled era.

For the third time at Ford Bob Thomas was in the right place at the right time. Or as Bob tells it in his book, “What happened to me during the crazy ‘50s? I got lucky”. He became a key player in one of Ford’s greatest Shakespearian dramas.

“Bill Ford was given the job of doing the Continental and as it turned out, he was the right man for the job,” writes Thomas. He was named vice-president of the Special Products Division of Ford Motor and was given the buildings of the old Ford Trade School as headquarters. The beauty of the place was that it was isolated from the rest of the company (meaning all the crazy goings on) and the basketball court made a great styling studio. Bill’s right hand man in this new setup was Harley Copp. Harley was a great engineer but I think his genius was in organization. He had a knack for putting his key personnel as chiefs in body engineering, chassis engineering, manufacturing, product planning, sales, and styling while backing them up with assistants who had different personalities and abilities…John Reinhart was the consumate stylist with impeccable taste. I was hired to keep order. Progress reports came to my desk in writing, but working for John Reinhart and Bill Ford was the most rewarding styling experience of my life”.

The first design they did was a deliberate update of the 1948 Lincoln Continental Coupe. Henry Ford II was not impressed. He walked out of the meeting suggesting they start over. All were crushed. The worst was yet to come. Ford hired four outside consultants to help them design the car. They were George Walker, Walter Buhl Ford, Vince Gardner, and Grisinger and Miller. Then fate dealt a strange hand. Without knowing who had designed what, the styling committee unanimously selected Reinhart & Company’s second proposal. “It was an interesting choice for the design was the most modern of all  the proposals,” recalls Thomas.

How the Continental Star emblem came about is a story as bizarre as Caleal and the ‘49 Ford. Here is what Thomas recently told Continental Comments: “When the basic design of the car was approved and we were doing the details, Bill Ford was to make a speech to build a 25 million dollar plant for the manufacture of the car, and the podium for the speech had Ford, Mercury and Lincoln emblems on the front. So, we were asked to do an emblem. During the flurry of getting our clay model ready for showing, we forgot about the emblem. The next morning I woke in a start. ‘My God, we don’t have a design for this morning’s meeting.’ I got to the studio and started working on the design. I had been thinking about a Continentalo emblem for several months and settled on a four pointed star from the Lincoln emblem and the lions and roundals from the Ford Crest. All I had to do was to put it down on paper. It took me about an hour. Bill Ford got approval for the new plant and we had an emblem. It was featured in the center of the steering wheel and as a hood ornament without the lions and roundals. It was an example of doing the right thing at the right time.” This story is carried in great detail in the book, as are many other amazing stories. This is why the book is called Confessions.

Naturally Thomas has his own version of why the car was taken out of production after only two short years. He blames it all on the “beancounters”. John Reinhart was utterly devastated and soon left Ford. Thomas rolled with the punches. He stresses that the whole industry at the time was nuts. Bob kept his cool. In a few years he would become a key player on the 1961 Lincoln Continental project.

Elsewhere in this issue of Continental Comments, William Clay Ford recalls the Continental Mark II project and tells why he thinks the car was killed after 1957. Read William Clay’s version. He pretty much agrees with Bob. Get ahold of the Bob Thomas book and you’ll have the whole story and a whole lot more.

For $25 Bob will personally autograph the book and send it to you first class. His address is 10539 Caminito Polio, San Diego, CA 92126.

The Ambassador’s Lincoln

The Ambassador’s Lincoln

The Ambassador’s Lincoln

by Jim Farrell

Originally published in the July-August 1996 issue of Continental Comments (Issue # 211).

In October and November 1927, Ford dealers were eagerly on their way to Dearborn, Michigan—some on Ford Tri-Motor airplanes—to get their first look at the long awaited Model A Ford. The comment most often heard from dealers who saw the soon to be introduced Model A, was how pleased they were that it looked like the Lincoln. That family resemblance was not by accident. Edsel Ford had spent the previous five or so years, refining the looks of the Lincoln, and had succeeded in making it a style leader.

The success of the Lincoln L and the Ford Model A were instrumental in proving to Henry Ford that when it came to styling, Edsel not only knew what he was doing, but what he did sold cars. In the years to come, the clean but racy styling of the early Ford V-8, the Lincoln K, KB and KA, early Mercurys, the Lincoln-Zephyr, and the early Continentals were all the result of Edsel’s earlier successes in determining what Ford Motor Co. products ought to look like.

Lincoln L

The Ambassador from Peru used this car until 1943. The second owner turned it into a cargo carrier and tow truck. Collector Bill Kuettel found it in #5 condition, and now has turned it into a top prize winner from Dearborn to Pebble Beach.

The Lincoln L reached the end of its life span in 1930. By that time, Ford had caught up with the demand for new Model A’s, and the onset of the Depression mandated a new model if Lincoln was to remain in competition for those few buyers who still had the money and the desire to own a luxury car.

The Lincoln L was the original product the Fords got from the Lelands when they bought the company in 1922. Starting in 1922 Ford improved construction techniques at Lincoln, and made a few refinements to the technologically superior mechanics Henry Leland had incorporated in the Lincoln Model L when it was first put into production in early 1920. The Lincoln the Fords got from the Lelands, although mechanically superior, had stodgy styling which was probably the reason the Lelands failed as automobile manufacturers.

If there was doubt in anyone’s mind, however, about the mechanical superiority of the Lincoln L, it was put to rest in 1923 when Lincoln beat out nine other makes asked by the Detroit Police Department to compete for use as a police vehicle that could perform well enough and went fast enough to catch the bootleggers and crooks who always seemed to have faster cars. By the late 1920’s, the Lincoln L “police flyer’ was preferred by big city police departments all over the country.

The Ambassador’s Lincoln takes Best In Class at the 1995 Pebble Beach Concours d’Elegance.

In its own right, and even though it was barely beginning to reflect the influence of streamlining, the Lincoln L of the late 1920s was recognized by the public as as fine a car as was then available. Even after the body and upholstery began to  show the effect of wear and tear, and with the passage of years became outdated, the chassis and running gear of the Lincoln L remained reliable and as good or better than anything else on the road. Old Lincoln Model L’s didn’t wear out. Probably more than any other car during that time period, Lincoln Model L’s were regularly converted into tow trucks, service trucks and campers. In the 1930s and even on up into the 1940s, it was common to see Lincoln Ls once fitted with the finest in custom body work, converted to commercial use by chopping off the body and replacing it with something that met the requirements of the preferred commercial use.

There weren’t all that many Lincoln Model L’s built in the first place, and the secondary market that developed for converting used Model Ls into commercial vehicles, further decreased the number of untouched, uncut ones that survived. Some of the ones that did survive into the early 1940s, were scrapped as part of the war effort during World War II. We will never know how many were lost this way.

During the calendar year 1928, only 6,362 Lincolns were built. (Compare this with 713,528 1928 Model A Fords built.) One of the rarest is the Holbrook collapsible roof, five-passenger Cabriolet. Eight 1928 collapsible Cabriolet Lincolns were built by custom coach builder Holbrook Co. A total of only 27 were built by Holbrook between 1926 and 1929. Each one sold for some $8,000. (Compare this to the $1,200 price tag for the 1929 Ford Model A Town Car and the $395 price tag for the Ford Model A Phaeton.) Holbrook, one of the smaller custom coach builders, was located in Hudson, New York. Before it went out of business in January, 1930, a victim of the Depression, Holbrook built special order bodies for Packard, Franklin, Cadillac and Lincoln.

In 1988, Bill Kuettel of Capitola, California, found one of the two 1928 Lincoln Holbrook collapsible roof, five passenger Cabriolets known to still exist. (The fancy name really means that it is a town car—no permanent enclosure over the driver’s seat area—but with a leather top over the closed passenger area that can be lowered just like a convertible.) The car Bill found has an interesting history that in some ways confirms the mechanical reliability and longevity of the Lincoln L.

The original owner of this particular 1928 Lincoln was diplomat Alfredo Gonzales Prada. Senor Prada was born into a wealthy and influential Peruvian family. His father was a well-known Peruvian author and political activist. Prada, while still in his early ‘30s, was assigned to the Peruvian legation in Washington D.C. as first secretary.

At about the time he took delivery of the 1928 Model L that Bill Kuettel now owns, Senor Prada was appointed Charge D’Affairs at the Peruvian legation. Senor Prada had seen a 1927 model Holbrook bodied Lincoln Collapsible Cabriolet at the Paris Auto Show. When he returned to the United States he ordered an identical car for his own use. The car Senor Prada ordered was built on the first Lincoln chassis and engine made in 1928. It is not hard to imagine the impression that Prada and his American wife made in their new Lincoln, both in diplomatic circles and on the social circuit. However, only a year later, Prada resigned from the diplomatic corp after a public squabble with the former American ambassador to Peru and the ambassador’s friend, the president of Peru and Prada’s boss, over the alleged mistreatment of a Peruvian servant of the American ambassador. It was a tangled affair. As happened all too often in that era in some South American countries, in 1930 the Peruvian president Senor Prada had squabbled with was unceremoniously removed from office by revolutionaries and replaced by a close friend of the Prada family. At the time the government in his homeland changed, Senor Prada and his wife were on a world tour, which was interrupted when Prada was sent to England to serve as Peruvian Ambassador to the Court of St. James. Once he arrived in England, Senor Prada promptly had his Lincoln L shipped over from the States, where it again was the perfect car for Ambassador Prada’s diplomatic and social duties.

After resigning from the diplomatic service for the second and last time in 1932, Prada spent much of his time traveling and editing his father’s writings. All through this time period, and up until the time of his death in 1943, when he “fell out” the window of his twenty-second floor apartment on Central Park South in New York City, Ambassador Prada kept and used the Lincoln, maybe as a reminder of the prestige of former times and certainly as a sign of his real affection for the car. The car also made many trips back and forth between the Pradas’ New York City home and Washington D.C. where they still had many friends and a full calendar of social events.

The second owner of the Lincoln L was Hans Hinrich of St. Louis, Missouri, who bought the car from the Prada estate in 1944. The Lincoln L was not purchased for its collector car value, but as a sturdy and reliable, if somewhat unusual, work horse. Mr. Hinrich was a collector of stationary gas engines. This Lincoln L, with its 485 cubic inch V-8 engine, was used as a fancy cargo carrier and tow vehicle; Mr. Hinrich traveled about the mid-west pulling a big trailer and looking for gas engines to buy. In 1946, during one of his trips, Mr. Hinrich stumbled upon a fire truck he liked. He bought and towed it home, behind the Lincoln L. When Mr. Hinrich died in 1980, the Lincoln passed to his son Ludwig, who had it shipped to his home in Grass Valley, California. Hans Hinrich also owned two other town cars, a Packard and a Cadillac. They went to his other two sons who had no interest in old cars, and soon sold them to the Imperial Palace Auto Collection in Las Vegas, Nevada, where they can be found today. Although Ludwig had the interest, he soon realized he didn’t have the resources to restore the Lincoln.

One of Ludwig’s sidelines was selling yogurt at local fairs. At one such fair he set up shop next to a concession run by one of Bill Kuettel’s tenants. As soon as Bill heard about the car from the tenant, he contacted Ludwig, and they soon struck a deal on the car.

When Bill Kuettel bought the car from Ludwig in 1988, it was but a shell of its former self. Hans Hinrich last used the Lincoln L in 1960, and even though it was in storage at his home in St. Louis until his death, the years were not kind to it. The body was rusted, the leather top torn, the upholstery badly water stained, and the wood frame of the 60 year old custom body was rotting away; but at least it was mostly intact, and it only had 44,000 miles on it. Bill trailered the car to his ranch near Capitola, California, and with a helper, started what became a five year long body off restoration. Everything was disassembled down to the frame and refurbished to its original luster and configuration.

The parts that were missing proved difficult to find. Bill spent several years going to swap meets all across the country looking for needed parts. The hardest to find were the back seat microphone, the back seat clock, and the cigar case ensconced in the vanity box.

Reproduction of the leather top over the passenger compartment of the car proved to be an almost insurmountable problem. The top was originally made out of a long grained embossed leather that hadn’t been made for years. It took finding a tannery in Ohio and coaxing the disbelieving owners into processing seven hides Bill was begging to send them on old time rollers long since gathering dust. It wasn’t cheap, but the problem was solved.

The exterior of the car is refinished in black as is the chauffeur’s compartment. The passenger compartment is finished in gray wool (no embroidery) with rosewood trim and is quite striking. The top is fully collapsible. When it is down, the door windows rolled down, the divider window rolled down into the seat back, and the “B” pillars collapsed inward on the front seat back, the car looks just like a four door phaeton.

Bill Kuettel’s Holbrook bodied Lincoln L, now restored to its former glory, won best of show at the 1995 Lincoln Owners Club Meet in Dearborn, Michigan and best in class at the 1995 Pebble Beach Concours. In 1996 this fine car won a Ford Trophy at the LCOC Western National Meet in Fresno, California.

Bill has two other Lincoln L’s; a 1927 Lincoln bodied sedan in original condition with only 13,000 miles on it, and a Dietrich bodied 1928 Lincoln pickup truck that was used for many years as a shop truck at a Virginia City, Nevada silver mine. Bill’s plans are to make the pickup into a rolling chassis display.

Photos for this article were furnished by Jim Farrell, and Bill Kuettel shown here.

 

Spring Color 1976 Continental Mark IVs

Spring Color 1976 Continental Mark IVs

Spring Color 1976 Continental Mark IVs

by Jim Farrell

Originally published in the May-June 1996 issue of Continental Comments (Issue # 210).

The Desert Sand Spring Luxury Option Mark IV, shown above, is probably the wildest color combination of all.  We wonder if any still exist?

Since at least the 1930s, Ford Motor Co. has from time to time, offered Fords, Mercurys and Lincolns in spring colors-fancy, bright, solid or two-toned color combinations meant to entice winter weary buyers into dealerships. This practice has continued even into recent years.

The recent Continental Comments article about the 1976 Black Diamond luxury decor option Mark IV brought a response from Bob Bowen of St. Maries, Idaho. He reports that the Black Diamond Mark IV was only one of four special Spring Edition Luxury Option Lincolns made available starting in March, 1976. There were no brochures, no factory advertising programs and very little publicity about these four very rare luxury decor option Lincolns. The only reference to them Bob has discovered so far is in the 1976 Dealer’s Color and Upholstery Book as a March, 1976 “glue-in” supplement.

Bob estimates that no more than 50 to 100 of each model of the Spring Edition ‘76 Mark IVs were built, making each car very rare, indeed.

The four Spring Edition cars are identified as the:
*Black Diamond Mark IV.
*Black Diamond Lincoln Continental Town Coupe and Town Car.
*Lipstick and White Mark IV.
*Desert Sand Mark IV.

The Black Diamond Lincoln Continental Town Cars and Town Coupes have the same trim scheme as the Black Diamond Mark IV. The Lipstick and White luxury option Mark IV is different from previous Lipstick Mark IVs in that, like all other ‘76 Spring Edition Luxury Mark IVs, Town Cars and Town Coupes, it has patent leather seat straps and the landau roof is made from a different material.

Probably the wildest color combination on any Mark IV is the Desert Sand Spring Luxury Option Mark IV. The front end, tops of the front fenders, the hood, the “A” pillars, about two inches of the roof above the windshield, and a small area underneath, around the back of, and on the top of the side windows are painted dark brown. The landau patent leather vinyl roof is tan. The rest of the front half of the roof is tan, as are the trunk lid, back fenders, doors, and the sides of the front fenders. On the inside, the seats were in a dark brown crushed velour material with dark brown patent leather straps. It was distinctive to say the least.

Mysterious 1954 Lincoln Show Car Reappears

Mysterious 1954 Lincoln Show Car Reappears

Mysterious 1954 Lincoln Show Car Reappears

by Tim Howley

Originally published in the March-April 2004 issue of Continental Comments (Issue # 257).

In about 1980, while driving through the Point Loma section of San Diego, I happened on a custom 1954 Lincoln Capri coupe at a service station. I was told that it was originally a 1954 Lincoln factory show car, and I was given the name of the owner who was in the construction business. He had no interest in collector cars, only in selling this Lincoln for an outrageous price, which, as I recall, was something like $10,000. I have since lost his name and address. Now I receive information from Sonny Gray in Houston, Texas, that the car has surfaced and belongs to David Schurmann, also living in Houston. Unfortunately, the car has deteriorated much since I last saw it over 20 years ago.

According to correspondence from Sonny Gray, the car’s VIN plate reads “54WA 5004H#.. .then.. .BS 60A SPECSPEC-K-1-86.” The car came to Texas from San Diego in about 1983, as best as can be determined by a key chain advertisement. A receipt was found for a battery purchased in Arizona in 1983, indicating its final trip east to Texas. Evidently, the car was  abandoned and left derelict in Texas. According to information from the garage/salvage yard seller, the auto was stored in a bam by an older couple, and then eventually moved outside before the building collapsed. The car then sat outside deteriorating for a lengthy period. Then the garage/salvage yard owner bought the car and eventually sold it to David Schurmann.

The car is totally complete and intact, and the body is straight with no rust, except for much surface rust. There are only two dings in the stainless trim. There is no Capri nomenclature on the exterior, only on the instrument panel. Old
Kelsey-Hayes wire wheels and a Continental kit have probably been on the car since new. All the chrome needs replating, including the wire wheels. The car is sadly in need of paint and a new interior. The car does not roll freely, and the engine is seized.

There are quite a few clues that indicate this was a factory customized job for the 1954 show circuit. 1. The factory data plate reads “SPEC/SPEC” in the area indicating “color” and “upholstery” on standard models. 2. All interior metal garnish trim is gold plated. This includes screws for the windshield and back window trim, the trim itself, horn ring, switch surrounds, power window surrounds, step shields, and front seat base, etc. 3. The instrument panel, window arm rests, and wide metal trim between the headliner and side windows are painted a metallic pearl. 4. The upholstery is silk in red and white with gold piping. The white sections have a heavy scroll floral embroidering. The red areas on the seats are pleated with gold piping. The headliner is white silk. 5. The car originally had plush white carpeting. This is evident in the area visible when the front seats are tilted forward for rear passenger entry and exit. The front seat now has an aftermarket seat cover. The rear seat does not have a cover. 6. Door lock mechanisms and striker plates are chrome plated.

Some other indications of the car’s possible show status are the following: the trunk lip at the base has a professionally designed and installed shelf with an opening for the locking mechanism; there is a professionally designed and installed plaque on the area below the left side of the trunk; this is body mounted; the plaque is the Lincoln Knight’s bust within total shields; the design is divided into four sections with a single initial within each section; and the Initials are “S V G M” .

The color is difficult to determine as it is so badly faded and there is so much surface rust. But, it appears that the original color on the firewall was that very rare chartreuse which Lincoln offered in 1953-54. But the bottom of the firewall has been painted black, and the color under the rocker panel moldings appears to be a flat medium green so popular in 1954. Then the entire car was painted a pearlescent white with a green tint, but the only none faded portion of that color is on the underside of the trunk lid. Then the car appears to have been repainted again. The car is heavily undercoated. Recesses around the headlights have been painted body color. The paint is so badly cracked and shrinking it looks like the bottom of a dry lake bed.

A sedan customized something like this was the Maharaja, a 1953 Lincoln Capri done up for Ford’s 50th Anniversary and the 1953 auto shows. That car was painted gold with gold trim, and with an interior not unlike this 1954 Capri coupe. Ford also did up a pearlescent white 1953 Lincoln convertible with gold trim. There were more custom Lincoln show cars in 1955. At the time. Lincoln tended to put special paint and trim jobs on stock Lincolns, and later many of these cars were sold to friends of the Ford Motor Company. Several such cars have appeared in Continental Comments and other publications, but there seems to be no record of this one.

Could this car be a missing 1954 Lincoln-Mercury show car, and, if so, how did it get to San Diego, and then to Texas?

Mysterious 1954 Lincoln Show Car Interior