What 1940-48 Lincoln Continentals Were Going for in the Mid-Fifties
Originally published in the September-October 2003 issue of Continental Comments (Issue # 254).
1946 Convertible, good condition with original V-12 engine, $1,650, Corona del Mar, California.
1947 Coupe, overhauled and painted yellow, $1,800, Miami Beach, Florida.
1947 Coupe, original V-12 engine, $1,200, 1948 Coupe, ‘52 Cadillac engine, $1,500, Roanoke, Virginia.
1940 Convertible, $2,000, Michigan.
1941 Convertible, rough but restorable, $100, Florida.
1942 Coupe, restored to showroom condition, $2,250, Santa Ana, California.
1946 Convertible, Mercury engine, prize winner, $1,500, Illinois.
1947 Convertible, Cadillac engine, $1,795, California.
1948 Coupe, supercharged Cadillac engine, $2,750, California.
1941 Coupe, Cadillac engine, $1,650, Los Angeles.
1941 Convertible, ‘53 Olds engine, needs bodywork and top, $500, New York.
1941 Convertible, V-12 engine, $800, Massachusetts.
1941 Coupe, ‘56 Ford engine, $1,200, Massachusetts.
1948 Convertible, V-12, $1,600, Texas.




And, lastly, our cars must be backed by the finest possible organization of people. That means the right number of people who are highly skilled in their individual jobs of tool making, grinding, inspection, painting, accounting, selling, administrating, or whatever that job may be. Along with a skilled organization, we want to build a loyal organization of individuals who not only feel—but are given every reason to know that they are an important part of the whole—that they belong. I’m talking about people who are proud and happy in the feeling of security that goes hand and hand with well paid permanent, and important jobs, be those jobs on an assembly line, in an office, or out in the field. In other words, we want an organization of people—a complete payroll of individuals who know that ‘Nothing could be finer 9 than their jobs of creating and selling the products of Lincoln-Mercury.”



Style-wise, the ‘57 Lincoln has been sharpened up considerably over ‘56. The car is two inches longer and now boasts four headlights which give it the appearance from head-on of Paul Bunyon and his brother challenging you with over-and-under shotguns. The rear fins have been flared out and tail lights now remind you of a fire in a Gothic chapel. The long, uninterrupted hoodline could easily serve as a picnic table for the Notre Dame football squad, and the four-pronged star from the ‘56 Continental has been respoked and now appears not only on the hubs but the tail, front fenders and hood. The rear fender line, which starts just aft of amidships, produces a lowering illusion, as do the flattened-out front fenders. Anyway you slice it, this car is not quite as conservative in appearance as it was in ‘56, but the added garnishes do not detract from the overall dignity any more than a good custom-made striped shirt detracts from an expensive blue suit.








